This September has seen Mazda's sales in Scotland soar to new heights with a record-breaking 1,556 units. Sales to retail customers, a true measure of how well a brand is doing, were up 50 per cent and while Mazda 2 was the best-seller with sales of more than 600, the newly-launched Mazda 3 helped maintain Mazda's momentum recording 400 sales while Mazda 6 sales reached the 300 mark.
Even more impressive is that fact that September's record was set without relying too heavily on the Government's scrappage scheme; just 16 per cent of Mazda cars bought in Scotland in September were sold with the help of the trade-in scheme. This is well below the 25 per cent average for Mazda's UK network.
This Septembers record-breaking number beat the previous best September two years ago and was also a record for a single month, set in March 2007 when Mazda's Scottish dealer network sold almost 1,520 units. This exceptional performance ensures that Mazda's share of Scotland's retail market continues to be significantly above its national position at around a healthy five per cent.
This strong performance in Scotland has helped Mazda set a new UK sales record for the brand of more than 11,350 - the best single month since the marque arrived in the UK in the 1960s.
"Throughout this economic downturn we have sought to ensure our dealers remain profitable, motivated and they have the tools to do the job effectively. We have also continued to build our brand awareness and give the dealers the product mix they require to hit their sales objectives," said Jeremy Thomson, Mazda UK managing director.
"These actions are now beginning to pay off as we see increasing traffic in the showrooms, greater awareness of the Mazda brand and more customers abandoning other manufacturers to buy Mazda vehicles."
For more information on the Mazda Range call Mazda Darlington on freephone 0800 980 4532 or Mazda Durham on freephone 0800 980 4534.